For Perry Sport, Photoflyer attended at the Mud Masters Obstacle Run. Where people normally know Shazam as their music and artist database by ‘’Shazamming’’ the music they are listening to, Shazam this time came with their brand new tool, the camera function. By scanning (Shazamming an image via your mobile device) the image created by the brand on the Photoflyer, participants and spectators received an instant discount voucher on Perry Sport’s website, right on their mobile device! ‘’Where analogue meets digital’’ in a very cool, simple and recognizable environment. Shazam uses Photoflyer as their new marketing medium.
Sports Unlimited Retail
Biddinghuizen, The Netherlands
OTHER BRANDS WITHIN THE SAME INDUSTRY VERTICAL WHICH USED PHOTOFLYER:
Decathlon, Aktiesport, Top Shelf
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