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Adidas Falcon launch at Foot Locker

Amsterdam-based creative agency JamJam brought the Adidas Falcon trainer launch to life, in key cities around Foot Locker flagship stores.

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  • Campaign: Adidas Falcon experiential roadshow
  • Location: London/​Liverpool, United Kingdom and Berlin, Germany
  • In collaboration with: JamJam
  • Goal: brand awareness
  • Tools: Instax wide (regular)

Amsterdam-based creative agency JamJam brought the Adidas Falcon trainer launch to life, in key cities around Foot Locker flagship stores.

Their brief was to design, create, and build an immersive and engaging experience that reflected the nostalgic 90’s inspired design of the Adidas Falcon trainer featuring Kylie Jenner in the accompanying campaign.

JamJam contacted Photoflyer to integrate a perfect 90’s nostalgic tool, the instant photo. Stepping into the Home of Falcon visitors were greeted by a bath filled with balls and the opportunity for one of the Adidas crew to take a photoflyer keepsake. 

Due to the high volume of visitors, and the nostalgic size of the instax wide, we advised on the wide photoflyers.

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