- Campaign: American Express / Air France
- Location: Lollapalooza Festival Paris — Hippodrome de Longchamp, Paris, France
- Goal: Brand awareness and acquisition of new members.
- Tools : instax wide (postcard), instax LINK Wide + QR-code
Photoflyer created, delivered and animated a Photoflyer service for American Express which is the official sponsor of Lollapalooza music festival in Paris.
The campaign objective was to increase the American Express brand awareness and to develop the American Express membership acquisition.
They decided to use the instax LINK Wide printer for a better photo quality. They preferred the postcard format for more communication space to promote another American Express music event.