Jägermeister is on the hunt, ‘The Meister Hunt’
With this campaign, Jägermeister was looking for the DJ who symbolizes the brand.
- Campaign: The Meister Hunt
- Location: Various summer festivals in Belgium
- Goal: Searching for a new DJ talent who symbolizes Jägermeister
- Tools: instax Wide photoflyer (regular) + promo bag
The campaign 'The Meister Hunt' was set up to find talented DJs. After a selection of the registrations, Jägermeister, together with the last three DJs, went to various summer festivals in Belgium. The finalists were able to play a set on the festival and people could vote for their favorite. 2500 photoflyers were used at the festivals to draw attention to the campaign, to generate traffic to the website and to communicate about voting and the finals that will take place at the end of November.