- Campaign: Aigle store activation
- Locations: Toulouse, Nantes, Paris Marais, Paris Beaugrenelle, France
- Goal: Creating traffic inside the store
- Tools: instax Wide 300 camera, regular photoflyers
Aigle clothing stores in several cities across France launched an innovative campaign to attract customers and increase in-store foot traffic. Each store featured a coat locked in a transparent box, secured with a 4-digit code lock. Aigle visitors received a personalized photoflyer with a unique code on the back, giving them a chance to try their luck and unlock the box. Lucky customers who unlocked the box won the Aigle coat.
The campaign was a huge success, generating excitement and engagement among customers, and drawing in crowds to the Aigle stores. By using instax Wide 300 cameras and regular photoflyers, Aigle created a fun and interactive experience for visitors, driving brand awareness and loyalty.