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Store activation for Aigle 1853 stores

Photoflyers were used in a creative way to engage in Aigle 1853 stores throughout France.

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Store activation for Aigle 1853 stores
  • Campaign: Aigle store activation
  • Locations: Toulouse, Nantes, Paris Marais, Paris Beaugrenelle, France
  • Goal: Creating traffic inside the store
  • Tools: instax Wide 300 camera, regular photoflyers

Aigle used photoflyers for a campaign at Aigle clothing stores in various French cities.

Inside each store location there was a coat locked inside a transparent box secured with a lock that required a 4-digit code. Aigle visitors received a photoflyer, with the 4-digit code on the back of the photoflyer they could try out their luck and find out if their code would open the lock. If they would open the lock with their code they would win the coat.

The idea was received very well and was a great success.

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