- Campaign: American Express / Air France at Lollapalooza Festival Paris
- Location: Hippodrome de Longchamp, Paris, France
- Goal: Increase brand awareness and acquire new members
- Tools: instax Wide (postcard), instax LINK Wide + QR code
Photoflyer partnered with American Express, the official sponsor of the Lollapalooza music festival in Paris, to create and deliver a photoflyer service to festival-goers.
The goal of the campaign was to increase brand awareness for American Express and acquire new members for the company. To achieve this, they used the high-quality instax LINK Wide printer and opted for the postcard format to allow for more space to promote other American Express music events.
The photoflyers included a QR code that participants could scan to learn more about American Express and potentially sign up for a new membership. The campaign was a success, with many festival-goers enjoying the personalized photoflyers and showing interest in the American Express brand.