- Campaign: Levi’s store activation
- Location: Various locations throughout Paris
- Goal: Drive people into the Levi’s stores
- Tools: instax Wide 300 + Regular photoflyers + unique win codes
Levi’s used photoflyers for a campaign that took place in three different Levi's clothing stores in Paris: Le Marais, Saint Lazare, and Champs Elysees. They used photoflyers to drive people into the stores and raise brand awareness.
To make the campaign even more exciting, they added a hidden message on the back of each photoflyer that could only be revealed by using a special red film available inside the stores. Visitors who discovered a unique win code on their photoflyer were eligible to win various prizes, including jeans, customized jeans, patches, and pins.
The campaign was a huge success, with over 300 people visiting the stores each day during the promotion. This resulted in a 15% increase in turnover, which exceeded the client's expectations.
Customers loved the playful and original concept of the campaign and the chance to win prizes. It always brings a smile to people's faces when they see the instant photo developing and receive the photoflyer. Visitors were also delighted to receive a printed photoflyer as a memento of their visit, which created a positive and lasting brand experience.