Levi’s store activation
Levi’s used photoflyers to get people excited to come into the stores and to raise brand awareness. By adding a hidden message on the back of the photoflyer, visitors were able to win various different prizes.
![Levi’s store activation](https://photoflyer.imgix.net/assets/img/Photoflyer_cases_header_levis.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&q=80&w=600&s=9e36543ac3ab5e6448a9ea24b3733f3e)
- Campaign: Levi’s store activation
- Location: Various locations throughout Paris
- Goal: Drive people into the Levi’s stores
- Tools: instax Wide 300 + Regular photoflyers + unique win codes
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 0000314](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-16_9-0000314.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1080&q=80&w=1620&s=89606b1edfa64046e03a8ea6fa544519)
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 0000323](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-16_9-0000323.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1080&q=80&w=1620&s=fc2fc9207d0c3326835f8d344843f2b9)
Levi’s used photoflyers for a campaign that took place in three different Levi's clothing stores in Paris: Le Marais, Saint Lazare, and Champs Elysees. They used photoflyers to drive people into the stores and raise brand awareness.
To make the campaign even more exciting, they added a hidden message on the back of each photoflyer that could only be revealed by using a special red film available inside the stores. Visitors who discovered a unique win code on their photoflyer were eligible to win various prizes, including jeans, customized jeans, patches, and pins.
The campaign was a huge success, with over 300 people visiting the stores each day during the promotion. This resulted in a 15% increase in turnover, which exceeded the client's expectations.
Customers loved the playful and original concept of the campaign and the chance to win prizes. It always brings a smile to people's faces when they see the instant photo developing and receive the photoflyer. Visitors were also delighted to receive a printed photoflyer as a memento of their visit, which created a positive and lasting brand experience.
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO VERTICAL 000017](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-VERTICAL-000017.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1511&q=80&w=1079&s=68a4f94e610513b2369ed3ef1cfc021b)
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO VERTICAL 000081](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-VERTICAL-000081.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1506&q=80&w=1075&s=cfa63d1bb7336168a1073e22c7564762)
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO VERTICAL 000049](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-VERTICAL-000049.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&q=80&w=1080&s=ef438f30fb937bfd385d69e80cc4ec20)
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO VERTICAL 000041](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-VERTICAL-000041.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&q=80&w=1080&s=1e66c51b1fdf28f04885a2e9803364c7)
![LEVIS CHAMPS ÉLYSÉES OPÉRATION 12 NOVEMBRE 2022 PHOTO VERTICAL 000028](https://photoflyer.imgix.net/assets/img/LEVIS-CHAMPS-%C3%89LYS%C3%89ES-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-VERTICAL-000028.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1620&q=80&w=1080&s=caf984373bb05ebf0a32b82fd780c08d)
![LEVIS ÉTIENNE MARCEL OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 000024](https://photoflyer.imgix.net/assets/img/LEVIS-%C3%89TIENNE-MARCEL-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-16_9-000024.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3456&q=80&w=5184&s=c5add0eb8a61e07d05298f17158f6c9f)
![LEVIS SAINT LAZARE OPÉRATION 12 NOVEMBRE 2022 PHOTO 16 9 000022](https://photoflyer.imgix.net/assets/img/LEVIS-SAINT-LAZARE-OP%C3%89RATION-12-NOVEMBRE-2022-PHOTO-16_9-000022.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3695&q=80&w=5543&s=268c89cc9e661ca770654311c02336f1)