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Primark My Found Family

By collaborating with Raúl&Rigel they orchestrated an engaging activation in celebration of Pride Month. Their aim was to spread a message of inclusivity and love while showcasing their vibrant range of Pride-themed products.

Primark My Found Family
  • Campaign: My Found Family
  • Locations: Primark in Rotterdam, Amsterdam, and Antwerp
  • Goal: Acknowledging the important role of found families
  • Tools: Sharingbox and the photoflyer 10×15 Standing Holder

By integrating the 10x15 Photoflyer with a Standing Holder into their Pride campaign, Primark and Raúl&Rigel achieved remarkable outcomes. The activation invited Primark store visitors to capture instant photos in a colorful Pride living room setup, receiving a personalized photoflyer as a memento. The innovative photo area enabled visitors to create instant, personalized Pride-themed photos right within the store, and the interactive experience made visitors excited and encouraged them to share content online which amplified the campaign's impact.

“This year, we’re acknowledging the important role of found families, a term used to describe a group of people who have chosen to embrace, support, respect, and love each other – despite their differences.”

- Primark


The inventive Pride campaign by Primark and Raúl&Rigel, incorporated the 10x15 Photoflyer with Standing Holder, and the collaboration earned recognition and commendation for its impactful execution. By blending innovation with inclusivity, the campaign demonstrated how such activations can resonate deeply with audiences, making lasting connections and spreading positive messages.

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