- Campaign: Loogman’s Halloween Carwash
- Location: Heerhugowaard, the Netherlands
- Goal: Nice giveaway for customers
- Tools : instax wide regular
After previous campaigns in which Loogman was used as a location for another activation, Photoflyer contacted Loogman to see if they were also interested in using photoflyers.
When they organized a Halloween event in one of their eight car washes, it seemed like the perfect time to use photoflyers as a nice reminder for the customer. They had a special photo wall made for this, and almost all visitors had their picture taken. The customers were all very surprised by the fun way of branding. So you see that giving away an instant photo with a captured moment triggers something in people.
As a result of the enthusiastic reactions, Loogman has indicated that they are certainly looking at whether they can also use it for their other industries. On the night itself, they had two employees taking the photos and one person has been busy folding the photoflyers non-stop.
They definitely recommend Photoflyer as a cool way to give away a 'branded' give-away that people often keep for a long time.
''Linking a nice or beautiful memory to your brand is a perfect way of marketing!''
- Daan van Meegen, Loogman Groep