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The Slice Taste of Independents Tour

To drive-up Slice app downloads and in-app purchases, the Slice team went out on the street with their photoflyers in Philadelphia, North Jersey, and Staten Island during their The Slice Taste of Independents Tour”

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The Slice Taste of Independents Tour
  • Campaign: Slice pizza app, The Slice Taste of Independents Tour”
  • Location: Philadelphia, North Jersey, and Staten Island — United States of America
  • In collaboration with: Creative State
  • Goal: Drive up app downloads and in-app purchases
  • Tools : Canon regular, Zoemini S camera

Creative State contacted Photoflyer because they were looking for a way to brighten up the activation of their client; Slice. The goal was to drive-up Slice app downloads and in-app purchases by activating in high traffic locations in three markets. Philadelphia, North Jersey, and Staten Island.

Local pizzerias are at the heart of every community and they’ve had a rough year. The team behind Creative State and Slice brought the love to independent pizzerias by throwing a free pizza party in some neighborhood. The ‘’Slice Taste of Independents Tour’’ has begun on the east coast starting in Philadelphia, North Jersey and Staten Island. The campaign ran in July and August and will run through September.

Creative State and Slice chose to go for the Photoflyer for Canon solution with the Canon Zoemini camera. The pocket sized photoflyer was a great marketing tool to include a QR-code for immediate download of the app.

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‘’Our experience has been nothing but positive. Consumers love the instant photos and sales have increased. ‘’

Wyatt Gray
Account Manager, Creative State

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Ordering pizza on the Slice app is a win win. You get the food you love while supporting pizzerias. We reward your loyalty with free pizza. Plus, there are no crazy fees for you or the shop. Get started with the app 16,000 pizzerias count on.

Creative State develops impactful field marketing and experiential campaigns that amplify each partner’s vision. Their diverse team draws on deep industry experience to engage consumers in unique ways that build emotional connections that don’t go away.

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