- Campaign: #LIVECLICQUOT
- Location: Frankfurt, Germany
- In collaboration with: PhotoProEvent
- Goal: brand awareness, social engagement
- Tools: instax wide (regular) + unique hashtag
Moët Hennessy Global Travel Retail and Frankfurt Airport Retail launched a Veuve Clicquot Limited Edition Pop-Up installation to mark the release of the brand’s latest limited-edition Champagnes. On top of the product offer and incentives the pop-up delivers experiential activations designed to educate and inform consumers about Champagne in new ways.
To deliver a further sense of occasion, there is an ‘Instagrammable’ space with the tag line #LIVECLICQUOT. Customers are photographed and presented with a personalized Veuve Clicquot photoflyer, designed exclusively for the pop-up, to capture them in a memorable moment with Veuve Clicquot.