- Campaign: #YouAreYou at Pride celebrations
- Location: Amsterdam, the Netherlands and Madrid, Spain
- Goal: brand awareness
- Tools: instax wide (regular) + unique hashtag
Life is better when #youareyou. Philips embraces inclusion and diversity. For the past couple of years Philips was present at multiple Pride celebrations worldwide.
Pride Madrid in 2017, Pride Amsterdam in 2017, 2018, and 2019 are high volume street events. Promotional teams need to work in a fast-paced environment taking a lot of pictures, mainly groups. For this reason, we recommended using the instax Wide camera. Groups are really visible on the picture and Philips has a lot of branding and communication possibilities on both sides of the photoflyer.
Visitors were captured by their promotional team celebrating Pride. This resulted in tangible happiness. Uploading and sharing the photoflyer on social media while using #YouAreYou offered people a chance to win Philips products.