- Campaign: #WithLoveFromBOS
- Location: Amsterdam, the Netherlands
- Goal: brand awareness
- Tools: instax wide (postcard)
Armed with their own brand ambassadors, BOS Brands went out for several summers to treat visitors and passersby to a can of BOS Iced Tea accompanied by a personalized Postcard sized photoflyer. They could write a personal message on the Postcard and BOS Brands would send it out for them.
Whether it was in the city park or at the festival site, people were pleasantly surprised to receive an authentic photoflyer and win great prizes at the same time. Uploading and sharing the photoflyer via social media while using #WithLoveFromBOS gave people a chance to win great prizes such as a personalized BOS surfboard or bicycle.