- Campaign: Nestlé Purina — Felix on Tour
- Location: Switzerland
- In collaboration with: Teamwork GmbH & Co. KG
- Goal: sales conversion and brand awareness
- Tools: instax mini pocket Tear-off + barcode
Nestlé set up a strategic campaign named 'Nestlé Purina - Felix on Tour' with the objective of boosting sales and increasing brand recognition at Switzerland's railway stations. The campaign also incorporated a stimulating mechanism to enhance consumer engagement.
The campaign achieved its goals by leveraging the instax Mini Landscape Tear-off photoflyer with an added barcode. Handing out the photoflyers created a real connection between the consumers and the brand. These photoflyers were also shared on social media, this mix increased the interaction for the Felix brand.
By effectively combining creative tools and a comprehensive approach, the 'Felix on Tour' campaign not only met its sales and awareness targets but also set the stage for future campaigns that bridge the gap between conventional and digital promotional strategies.