- Campaign: Nestlé Purina — Felix on Tour
- Location: Switzerland
- In collaboration with: Teamwork GmbH & Co. KG
- Goal: sales conversion and brand awareness
- Tools: instax Mini Pocket Tear-off + barcode
Nestlé partnered up with Photoflyer to promote their ‘Felix’ brand in several railway stations all over Switzerland. The campaign objectives included both sales conversion and brand awareness, but also consumer data collection and an incentive mechanism. An instax was handed out physically but was also shared with customers digitally, real-time for an opportunity to share it through socials too.