- Campaign: Jameson Movember city bar tour
- Location: The Netherlands
- In collaboration with: MJR TOM
- Goal: brand awareness, drive up sales, bar-conversion
- Tools: instax mini (pocket tear-off)
Jameson used photoflyers for their guerrilla campaign to create bar-conversion, through the coupon solution and social interaction by using the Facebook connect.
Due to the recognizable camera with branded sleeve, visitors were easy to approach. Because of a photoflyer’s authentic way to connect brands with people and create brand sympathy, outstanding results were measured.
Other brands within Pernod Ricard that used Photoflyer:
- Havana Club.