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Jameson’s Movember city bar tour

For their nightlife guerrilla campaign Jameson used photoflyers to create bar-conversion.

what can Photoflyer do for your bar?
  • Campaign: Jameson Movember city bar tour
  • Location: The Netherlands
  • In collaboration with: MJR TOM
  • Goal: brand awareness, drive up sales, bar-conversion
  • Tools: instax mini (pocket tear-off)

Jameson used photoflyers for their guerrilla campaign to create bar-conversion, through the coupon solution and social interaction by using the Facebook connect.

Due to the recognizable camera with branded sleeve, visitors were easy to approach. Because of a photoflyer’s authentic way to connect brands with people and create brand sympathy, outstanding results were measured.

Other brands within Pernod Ricard that used Photoflyer:

  • Absolut;
  • Malibu;
  • Martell;
  • Ballantines;
  • Olmeca;
  • Havana Club.

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