- Campaign: Jameson Movember city bar tour
- Location: The Netherlands
- In collaboration with: MJR TOM
- Goal: brand awareness, drive up sales, bar-conversion
- Tools: instax mini (pocket tear-off)
Jameson used Photoflyer share for their guerrilla campaign to create bar-conversion, through the coupon solution and social interaction by using the Facebook connect.
Due to the recognizable camera with branded sleeve, visitors were easy to approach. Because of Photoflyer’s authentic way to connect brands with people and create brand sympathy, outstanding results were measured.
Other brands within Pernod Ricard that used Photoflyer:
- Havana Club.