- Campaign: Home-Start Netherlands 30 years
- Location: Artis Amsterdam Royal Zoo
- Goal: To give parents and children a fun time at Artis Zoo
- Tools: instax Wide 300 + instax wide regular photoflyers
For many families it was their very first visit to the Artis Royal Zoo. To give families a beautiful lasting memento of this special day, Home-Start has captured the glowing faces of the children and the proud (sometimes tired) looks of their parents.
A beautiful design of the instax Wide photoflyer has been created in collaboration with Home-Start. After a joint lunch, all families were photographed by two enthusiastic volunteers from the Home-Start team.
"While one family waited patiently for the development of their instax wide photo, the next family was already ready. The whole process was simple and the reactions were very enthusiastic. An instant photo has something special, and you don't just throw them away. This resulted in a win-win situation; the families received a beautiful memento of their day, and the Home-Start brand - linked to a positive memory - is visible in the households. This is the first, but certainly not the last time we will collaborate with Photoflyer!"
- Vanessa Smit (Home-Start Amstelland)
Home-Start is a global program that offers parents temporary support with everyday parenting challenges.