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Photoflyers for Bud The Netherlands

Bud The Netherlands has set up this campaign to increase their awareness in combination with a win-action on Instagram

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Photoflyers for Bud The Netherlands
  • Campaign: Bud Netherlands
  • Location: Amsterdam, Netherlands
  • In collaboration with: Oranjeblossom festival
  • Goal: Brand awareness
  • Tools: instax wide (regular) + Instagram giveaway


Bud The Netherlands is taking The Netherlands by storm with its exciting brand activation campaign. During King's Day 2022, visitors to the Oranjebloesem festival were treated to a unique photoflyer giveaway that would help them win five tickets for Oranjebloesem 2023.

To participate, visitors simply had to post their photoflyer on Instagram and tag @BUD_NL and @ORANJEBLOESEM for a chance to win. The photoflyers were a huge hit, with large groups of people lining up to have their pictures taken together and receive their own personalized souvenirs of the event.

The photographers' sales pitch, combined with the beautifully designed photoflyers, created a unique brand activation experience for Bud The Netherlands. The campaign not only increased brand awareness, but also helped visitors connect with the brand on a personal level, creating a long-lasting impression in their minds.

By using instax Wide photoflyers and an Instagram giveaway, Bud Netherlands was able to generate excitement and engagement with their brand in a fun and interactive way. The campaign was a huge success, leaving festival-goers with a memorable experience that will keep Bud Netherlands top-of-mind for years to come. If you want to experience the excitement of Bud Netherlands for yourself, be sure to check out their products and events!

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Read next: Photoflyers at Alma do Vinho festival

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