- Campaign: Bud Netherlands
- Location: Amsterdam, Netherlands
- In collaboration with: Oranjeblossom festival
- Goal: Brand awareness
- Tools: instax wide (regular) + Instagram giveaway
Bud is making an astonishing advance in the Netherlands. On King's Day 2022, the visitors of Oranjebloesem received a photoflyer with a unique giveaway. By posting the photoflyer on Instagram and tagging @BUD_NL and @ORANJEBLOESEM, visitors had a chance to win 5 tickets for Oranjebloesem 2023.
Large groups of people lined up to have their picture taken together and in this way to receive their own photoflyer. Never before have we seen so many enthusiastic faces.
The sales pitch of the photographers in combination with the beautifully personalized photoflyer made it possible to realize unique brand activation for Bud Netherlands.
In this way Bud will not only stay in the mind of the visitors but they will really get a feel for the brand in the long term.