- Campaign: TUDA Happy Holidays
- Location: The Upside Down Amsterdam
- Goal: Offer visitors a unique and memorable way to send holiday greetings to loved one
- Tools: 10×15 photoflyers
The Upside Down Amsterdam, the largest social media experience in Amsterdam, transformed into the coolest and newest holiday destination for creating original seasonal content. To help visitors send special holiday greetings to their loved ones, the team at TUDA created a special size photoflyer that visitors could use to create a personalized postcard.
Visitors to TUDA received a free photoflyer with their printed photo, which they could then use to create a unique postcard to send to friends and family or to keep as a memento of their visit.
“It’s like we threw a museum, an amusement park, a nightclub, a few perfect backdrops and some magic mushrooms in a giant blender to create the ultimate Instagrammable Dutch experience!” - Simone de Meijere
The photoflyer campaign was a huge success, with visitors raving about the original and memorable way to send holiday greetings. The combination of The Upside Down Amsterdam's immersive and Instagrammable environment, along with the special photoflyers, created a truly unique holiday experience.
“We are super happy to have added the photoflyers to our experience for the Happy Holidays period. Normally our experience is all about creating content to share on your socials, but with these postcards we are taking it offline! A little nostalgic and quirky, but isn’t that what the holidays are all about!“
- Simone de Meijere, content & creative creator at The Upside Down Amsterdam