Heineken has been using Photoflyer for many of its brand activations for over a decade now, since 2004. From targeted, local city campaigns to broad and significant campaign revolving around the Champions League. Most of these activations consisted of some coupon. The coupon solution was invented in close collaboration with Heineken with the aim to drive conversion up in bars and clubs. Heineken has utilised Photoflyer in 69 countries in total.
OTHER BRANDS WITHIN HEINEKEN INTERNATIONAL WHICH USED PHOTOFLYER: