Concept Unicef
Customer
Unicef
Marketing goals
- Generating traffic to website
- Collecting personal details to establish a donor database
Photoflyer type
- Photoflyer with tear-off coupon
Concept
Unicef wants to draw new members for their fight against child mortality. By filling out the coupon which functions as an authorisation form (machtigingskaart) Unicef will be able to establish a donor database.
Result
Through Google analytics Unicef can monitor the new applicants