Concept Heineken
Customer
Heineken
Marketing goals
- Generating traffic to website / social media
- Generating traffic to retail
- Stimulating sales
- Promoting Heineken’s ‘E’ campaign
Photoflyer type
- Photoflyer with QR code
Concept
1. The photoflyer is printed with a QR code. When scanning this QR code with a smartphone, you will automatically be rerouted to a landings page which links you to the social media sites of Heineken.
2. By scanning the QR code you will also receive free ‘E’ points. With these points you can buy Heineken articles online with a discount.
Result
Heineken can track the page visits through their Google Analytics.