Case Kenya
Customer
Buro Six for the Kenya Tourist Board
Marketing goals
- Generating traffic to the website
- Collecting personal details to establish a customer database
- Generating traffic to the fair stall
Photoflyer type
- Photoflyer postcard with win code
Concept
The photoflyer postcard is handed out at the fair stall where visitors can have their picture taken with a real Maasai. Every postcard has a unique code with which they can win a trip to Kenya. They simply have to fill out their personal details and enter their code online. This postcard can also be sent as a regular postcard through the mail.
Result
439 unique page visitors (=47%) who filled out their personal details.