We are commemorating our remarkable 20-year journey as a trailblazer in brand activations and campaigns. As we celebrate this milestone, we take pride in looking back at the activations that have left an indelible mark on our company's history. Join us as we explore how Photoflyer has given brands the ability to enhance their brand awareness, attract customers, and establish a prominent presence in their market.
Condor MassiveMusic Party: Setting the Stage for Success
In May 2003, Photoflyer embarked on its maiden campaign for the Condor Massive Music Party in Cannes. This groundbreaking activation aimed to generate brand awareness for MassiveMusic, a renowned global music agency founded by Hans Brouwer. This campaign's resounding success led to the birth of Photoflyer as a thriving company. With 1000 photoflyers distributed, event attendees cherished these instant photos, becoming valued reminders of the extraordinary event. Photoflyer collaborated with esteemed sponsors, including Bjorn Borg and Volkswagen, to ensure a memorable experience for attendees. The iconic Volkswagen Beetle adorned with the Photoflyer logo became an attention-grabbing fixture on the boulevard, captivating passers-by with its magnetic charm.
Heineken: Unleashing the Power of photoflyers Worldwide
Shortly after the inaugural campaign, Photoflyer joined forces with Heineken for a grand celebration at Bloemendaal. This collaboration aimed to elevate Heineken's popularity and bolster sales, and it achieved tremendous success. The resounding triumph of this partnership prompted Heineken Netherlands to adopt Photoflyer as an integral part of its campaigns, transcending borders and cultures.
From Suriname to Switzerland, and even Desperados in Belgium and the United States, photoflyers became an indispensable component of Heineken's marketing endeavors across 69 countries. The remarkable utilization of photoflyers extended to other brands such as Jillz, solidifying the photoflyer coupon as a standard option in the industry.
Volkswagen Beetle with the old Photoflyer logo
Disney: Captivating Audiences with the Magic of Photoflyers
The Walt Disney Company, an iconic brand renowned for its enchanting entertainment, embarked on a captivating campaign for the movie "Captain America: Civil War." Photoflyers played a pivotal role in Disney's strategy to promote the franchise and actively engage fans. Over 10,000 photoflyers were distributed during the campaign, with more than 50% of these captivating instant photos shared on social media, igniting excitement among a broader audience.
Disney's ingenious integration of photoflyers and social media platforms exemplifies the contemporary landscape of brand activations. By leveraging the power of social sharing and their extensive network of channels like Disney XD, Disney Channel, and Disney+, the campaign achieved remarkable reach and unprecedented fan involvement.
Abercrombie & Fitch: Elevating Retail Marketing with Photoflyers
Abercrombie & Fitch, the iconic American clothing brand with a focus on youth and casual style, embarked on a captivating campaign in collaboration with Photoflyer. Over three years, a staggering 1,500,000 photoflyers were distributed across America and Europe to boost sales and create a positive brand image. This collaboration marked a turning point for Photoflyer as it ventured into the realm of retail marketing, unlocking new possibilities and clients.
One noteworthy aspect of the Abercrombie & Fitch campaign was the integration of photoflyers with the brand's standout marketing strategy. With captivating bare-chested models stationed outside the stores, passers-by and visitors were enticed to have their photos taken, receiving a photoflyer as a cherished souvenir.
While Abercrombie & Fitch no longer operates stores in the Netherlands, their photoflyer campaigns have left a lasting impact, enhancing their brand image and engaging customers in a truly authentic way.
Gucci: From Photo Marketing to Retail Marketing Success
The Gucci fragrance campaign marked a pivotal turning point for Photoflyer, as it propelled our product from a photo marketing tool to a remarkable retail marketing solution. Collaborating with COTY, the worldwide campaign introduced Gucci's groundbreaking fragrance, "Mémoire d'une Odeur," across various countries, including China, the United States, Spain, Australia, and The Netherlands.
A staggering 254,160 instax photoflyers were distributed to 291 Gucci flagship stores worldwide. These instant photos, captured using the prominent instax Mini 90 cameras displayed in the stores, effectively promoted the new fragrance and created widespread awareness for both Gucci and instax.
This campaign shattered our preconceived notions about the limits of photoflyers, showcasing their efficacy beyond festivals and events. We take immense pride in contributing to Gucci's global brand promotion and playing a role in raising awareness for instax products on a global scale.
Jameson: Infusing Fun and Sales in the Movember City Bar Tour
Renowned Irish whiskey brand Jameson collaborated with MJR TOM for their Movember city bar tour campaign in the Netherlands. Photoflyers became an integral part of this endeavor, specifically the instax Mini pocket tear-off combined with the instax Mini camera. The recognizable branded camera sleeves made it easy for visitors to engage, fostering brand sympathy and achieving outstanding results.This campaign exemplifies how photoflyers seamlessly merge entertainment and retail goals. By leveraging the charm of Photoflyers, Jameson successfully increased brand awareness, drove up sales, and converted more bars into loyal customers, all while providing guests with a delightful keepsake.
Pernod Ricard: Embracing Photoflyers Across Well-Known Brands
The illustrious Pernod Ricard portfolio boasts iconic brands such as Absolut, Malibu, Perrier Jouët, Martell, Ballantines, Olmeca, and Havana Club. Notably, these esteemed brands have embraced photoflyers in their marketing campaigns, with a remarkable 78 orders to date. This widespread adoption further attests to the versatility and effectiveness of Photoflyers in the retail market.
WPN Magic Celebration Event: Capture the Magic with photoflyers
One of the latest campaigns worth mentioning is the involvement of photoflyers and branded instant cameras for the release of The Lord of the Rings: Tales of Middle-earth™. Photoflyer has been working with Wizards of the Coast LLC to provide them with photoflyers and branded instax instant cameras for their WPN Magic Celebration event.
The photoflyers feature a social media hashtag for easy sharing and a QR code reminding players to sign into the event using their Wizards Account on the Magic Companion App. Photoflyer has produced these custom-designed photoflyers in multiple languages, and they were shipped to 635 WPN stores across Europe, Asia, Australia, and North America.
As we celebrate our 20th anniversary, we fondly reminisce about these extraordinary campaigns that have shaped the landscape of brand activations. The remarkable success stories of Condor Massive Music Party, Heineken, Disney, Gucci, Jameson, and Pernod Ricard demonstrate the unparalleled power of Photoflyers in enhancing brand visibility, engaging audiences, and creating lasting memories.
We are grateful for the support and trust of our clients and partners throughout our journey. At Photoflyer, we remain committed to delivering innovative and captivating solutions for brand activations in the years to come. Join us as we continue to redefine the possibilities of brand marketing through the magic of instant photography.