Philips’ #YouAreYou ‘feel good’ campaign spread over Pride Amsterdam, Madrid and Pittsburg. Visitors captured celebrating through Photoflyers on the streets during these three occasions.
This resulted in tangible happiness. Uploading and sharing the Photoflyer via socials and with the use of #YouAreYou offered people the chance to win a Philips product.
Philips via Ogilvy Group B.V. Amsterdam
Sonicare, Philips & BCC collaboration, Philips Lightning Roadshow 2016, Philips MSR Platinum 35
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