8 types of marketing where you can immediately start using photoflyers
A photoflyer is a flyer that you never throw away, this ensures that the photoflyers end up at your target group’s home on a bulletin board, refrigerator, or as a photo frame on the windowsill.
There is a photoflyer for every activation. It is important to know the purpose of your activation or campaign. By using the right photoflyer you achieve a better result. Below, we take a closer look at the different types of marketing and which photoflyers fit well with them.
1. Field marketing
We see that photoflyers are mainly used during field marketing activations. In field marketing, you focus on directly promoting your brand's products or services. This approach typically involves face-to-face interactions with your customers, often in public locations such as a mall. The goal here is to create a bond between your brand and the customer. Field marketing can take place anywhere, but it must, of course, be a location where your target group can often be found.
A problem with field marketing is that the results can be difficult to measure, so you do not know afterwards whether the campaign has achieved its goal. Therefore, add a QR code to your photoflyer so that you can keep track of your website visits and see exactly how much extra traffic your website has received after activation. Add a coupon to this and you have the ultimate field-marketing photoflyer.
Field marketing is an effective way to build brand awareness and stimulate sales, photoflyers make these results more visible and make it extra fun for the target group.
2. In-store marketing
Another form of marketing where photoflyers are often used is in-store marketing activations. This is a form of marketing strategy that focuses on promoting products and services to customers while they are physically in your store. This will drive sales and increase brand awareness by creating a memorable and fun shopping experience.
In-store marketing can take many forms, where the aim is to make the shopping experience as interactive and attractive as possible. Adding a photoflyer to this marketing method boosts campaign success, and due to the simplicity of the photoflyer activation kit, no promotion team is required to handle our photoflyers. Photoflyers are a unique and interactive form of in-store marketing. Using a unique win code on the photoflyers, visitors can win prizes, receive a discount, or register for a newsletter.
In-store marketing is a powerful tool for businesses looking to increase sales and build brand awareness, especially in industries where the product or service can be demonstrated or directly experienced.
3. City marketing
City marketing refers to the promotion and branding of a city as a place to live, work, or visit as a tourist. The aim of city marketing is to strengthen the image of a city or municipality. With the help of the photoflyer postcard, for example, you give tourists the opportunity to send family or friends a personal card. This way, the activation does not only remain with the visitors.
Effective city marketing requires a good understanding of a city's target audiences, as well as a well-planned and executed marketing strategy. The strategies used in city marketing are often tailored to the city's unique strengths and characteristics, such as promoting its history, cultural offerings, natural attractions, and quality of life. If you want to highlight the activities within the city or municipality, it is best to use a photoflyer with a tear-off coupon. You can add a barcode or QR code to guide someone to a museum, amusement park, market, shop, or website.
4. Festival marketing
When our customers use photoflyers at a festival, they often do this to reach potential customers to launch a new product or to give extra attention to existing products. A festival is chosen to harness the excitement and buzz surrounding the event, thereby increasing brand visibility, boosting sales, and attracting more customers.
Festival marketing tactics that are frequently used in conjunction with a photoflyer include:
Products, promotions and discounts: Brands offer special offers and discounts to customers during festivals to encourage them to make a purchase. Merchandise is also sold that matches the theme of the festival, such as t-shirts, hats or socks. The photoflyer tear-off coupon performs best in this area. Tear the coupon off your photoflyer and hand it in at the cash register or bar at the festival for an extra drink or product.
Sponsorship and partnerships: Companies can sponsor festivals or collaborate with event organizers to increase their visibility with the audience involved. Adding a QR code to the photoflyer design then gives you the opportunity to view the effectiveness of the campaign. Measuring is knowing.
Social Media Campaigns: Festivals provide a great opportunity for businesses to launch social media campaigns that encourage customers to share photos, videos, and experiences using hashtags. Because of the effect of instant photos, photoflyers are shared online and your marketing campaign continues on social media. At the end of your campaign you can use hashtags to see how many posts have been shared during the campaign.
Festival marketing is seen as an effective way for companies to connect with customers/their target audience, build brand awareness, and boost sales. However, it's important to approach it with a well-planned strategy to ensure that the effort is successful and aligned with your brand's goals.
5. Sport marketing
Marketing in the sports industry is an important part, as it helps generate revenue and build a strong brand for teams, athletes and events. Because these companies are at trade shows and the target group is there in large numbers, it is important to hand out as many photo flyers as possible.
Another form of sports marketing is handing out photoflyers during matches. By setting up an activation during the sport or event, you can give your team or sponsorship an extra boost. After all, everyone likes to receive a photoflyer.
By using smart marketing strategies and engaging with fans in meaningful ways with photoflyers, you as a business can build strong and long-lasting relationships with your target audience and generate significantly greater revenue.
With photoflyers you create more interaction during sporting events such as the FIBO Global Fitness and give visitors a fun, positive experience when visiting your booth or stand. Add a photoflyer with a unique win code and give the visitor a little something extra with their first purchase.
6. B2B marketing
Corporate events are important to B2B marketing as they provide opportunities for networking, knowledge sharing, and business development. In addition, they also enable individuals and companies to meet or connect with potential customers, partners, and investors.
These events also provide a platform for showcasing products and services, conducting market research, and learning about the latest developments. Making a good impression is very important. By adding a photoflyer you not only have a direct icebreaker for your visitors, but it is also a way to immediately make a good first impression. Place a QR code on the photoflyer to ensure that you retain these potential new partners, customers, or investors, think of it as the new business card.
Hotels face unique challenges when it comes to marketing. One of those difficulties is measuring ROI. Measuring the ROI is possible by using a photoflyer with a QR code or coupon.
Personalizing the guest experience is an important part of hotel marketing. This includes providing personalized recommendations, tailored amenities, and experiences tailored to guests' needs.
There are many different ways to use photoflyers within this industry; to learn more about the different applications that are well suited to the hotel industry, read using photoflyers as a marketing tool in the hotel industry.
8. Horeca marketing
The hospitality industry offers a wide range of options for using photoflyers. Marketing for the hospitality industry involves promoting and advertising a location's food, beverages, and services to potential customers with the aim of increasing sales and foot traffic.
Hosting events and offering promotions such as happy hour specials or seasonal menu items attracts new customers and encourages repeat visits. Go for a photoflyer with a coupon, duo-coupon, or multi-coupon to offer special extras, or opt for a photoflyer with a unique die-cut to stand out even more.
There is a photoflyer for every activation, and they can be used for many different situations and needs. View the options or download our brochure for more information.