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11 Tips for creating an effective photoflyer design

Designing a great photoflyer can be a determining factor in the success of your photoflyer campaign. Remember these tips when designing your next photoflyer.

11 Tips for creating an effective photoflyer design

Using photoflyers can be a powerful way to effectively promote your business, event, or product. Here are some tips to help you create a photoflyer design that grabs attention and gets the message across effectively.

1. Determine your target audience

Before you start designing a photoflyer, think about who you want to reach with your message. This can help you make design choices, after all you want a design that appeals to the target group and attracts their attention. Make sure that the design matches the style and preferences of your target group.

2. Use visual hierarchy

Use visual hierarchy to guide the reader's eye through the important information. Do this by using different font sizes, images, or a call to action. Be sure to use smaller text sizes for additional details that are less important.

3. Use an eye-catching headline

The headline should be clear and concise, as well as grab the attention of your target audience. Make it stand out by making the most important text as large as possible or bold. This way you ensure that the photoflyer remains clear and well-arranged.

Sample photoflyers

4. Add a call-to-action

A call-to-action is a text that encourages the target audience to take action, this could be visiting your website or visiting an event or a store. Make sure your call to action is clear and prominent. If the call-to-action is most important, make it the headline.

5. Use the right typography

Choose a font that matches the style of your photoflyer design. Use clear language that is easy to understand. Using two different fonts can give a design that little bit extra and make it more interesting.

6. Check readability

Choose a font that is easy to read and stays legible. When text is smaller than 6pt it is very difficult to read. We recommend that you do not make important text smaller than 7pt.

7. Use high-quality images

Images are a powerful tool for grabbing attention and getting your message across. Despite the small size of a photoflyer, it is just as important as when printing on A3 format to use a high quality image. Choose images that are relevant to the message and that look good even when scaled down.

Sample photoflyers 2

8. Use a color scheme

Choose a color scheme that stands out and matches your brand or the theme of the event. Use bold, contrasting or familiar colors to make sure the photoflyer stands out to your chosen audience.

9. Keep it simple

A photoflyer with too much text or too many images can become overwhelming or cluttered. Stick to a simple design with a clear, concise message that is easy to read and understand.

10. Make a balanced layout

Make sure the photoflyer design is balanced. This means that the elements on the photoflyer are evenly spaced. A design can feel unpleasant when it is not balanced. The sense of balance is missing.

11. Test your design

Before submitting your design, show it to others and ask for feedback. Make the necessary changes based on their suggestions. Everyone looks at a design differently. If an explanation is required for a photoflyer design, then there is probably still information missing.

By following these tips when creating a photoflyer design, you can create a great photoflyer that effectively promotes the company, event or product and helps you reach the target audience. After approaching the right target group, an eye-catching headline, effective use of visual hierarchy, balance and the right typography, the photoflyer will stand out and deliver the desired result.

Read next: Photoflyers compared to photo booths

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