We use cookies to improve user experience and analyze website traffic. For these reasons, we may share your site usage data with our analytics partners. By clicking Accept cookies,” you consent to store on your device all the technologies described in our Privacy Policy.
Privacy Policy
Accept cookies Deny cookies
navigation-menu
お⾒積り

I love my Swatch

Swatch wanted to liven up its shops for Mother’s Day. Their primary objective was to create traffic at their shops with the use of Photoflyers.

Photoflyers for your store activation?
  • Campaign: I love my Swatch — Mother’s Day store activation
  • Location: 10 largest cities in France
  • In collaboration with: PhotoProEvent
  • Goal: To activate retail shop + drive to store 
  • Tools : instax wide (regular) + unique wincodes

To drive traffic to the Swatch stores during one of the busiest periods of the year, Mother’s Day, Photoflyer France came up with a street marketing activation in front of the shops. In ten cities in France, the Swatch activation teams had their cameras and Photoflyers to drive up store sales.

Passers by were greated by the store employees to take their pictures. The idea was to send a message of love’ to their mother through a personalized instant photo. A Swatch Photoflyer.

For the occasion, Photoflyer France created a coded message on the back of the Photoflyer. The only way to discover the message, was to enter the store and hold your Photoflyer under a red light, a message would appear at the back of the Photoflyer.

Swatch noted a 20% increase of store traffic during this Photoflyer activation.

Swatch visual1 16 9 1280x720
Swatch visual2 16 9 1280x720
Swatch visual3 16 9 1280x720
次を読む: Photoflyer at Roland Garros tennis tournament in Paris

連絡を取り、アクティベーション時にフォトフライヤーを用意してください。

アクティベーション時にフォトフライヤーを用意して、インスタント写真を最大限に活用したい場合は、今すぐ見積もりをリクエストして開始してください。

引用を要求