- Campaign: Roland Garros
- Location: Paris, France
- Goal: souvenir for VIP-visitors, brand exposure
- Tools : instax wide (regular)
Photoflyer has been accompanying Roland Garros at their VIP-events during the 15-day event, for four years now. The tournament hostesses get to interact with the VIP-guests and hand them a personalized instant photo.
The guests are photographed during the cocktail event, dinner, or in front of a photowall. With the help of the instax wide cameras and personalized Photoflyers.
Brand ambassadors and hostesses are visible with the cameras at all VIP-locations; including the lounges, reception, and tournament venues.
The Photoflyers are also used when the tennisplayers come to take pictures with the VIP-guests ‘backstage’. The quality of the Photoflyer paper allows for the tennisplayers to sign the Photoflyers as well.
Photoflyers create a unique and instantaneous emotion. Photoflyer create value during and after the event.