- Campaign: instax x Solar Weekend 2022 #instaxwallofframe
- Location: Roermond, Netherlands
- Goal: Drive awareness for the instax brand
- Tools: instax Wide (regular) + giveaway, instax Mini (regular) + giveaway
During the Solar weekend from 4 to 7 augustus 2022 photoflyers were used to drive more awareness for the instax brand. Over 7.000 instant photos and 3.500 photoflyers were distributed during the weekend, with all of them featuring the instax branding together with a call to action to drive online awareness. People were sharing the photoflyers online and by doing so they were able to win tickets for Solar Weekend next year, in 2023. Because of the call to action and people sharing their photoflyers, we know that more than 35K people were reached.
People reacted super enthusiastic. It always brings a smile when people see the instant photo developing and receiving the photoflyer. It's a nice memory to take home and a great way to give the ultimate brand experience for your visitors.
''It's a nice memory to take home and a great way to give the ultimate brand experience for your visitors.''
- Tessa de Kok, Marketing Lead instax at Fujifilm
The following tools were used during the weekend
#instaxwallofframe wall of 7 x 2.25 m
7000 instant photos were taken and the best were placed on the wall
instax parade, complete with bubble blower, smoke and music
an advertisement in the Solar morning newspaper displaying the most outstanding instax photos of the day before
3500 Photoflyers with branding and a CTA for online giveaway
instax album in the Solar app
Photography by Jules van Iperen