- Campaign: Bambix for Nutricia at Nine months Fair
- Location: Amsterdam, the Netherlands
- Goal: brand awareness
- Tools: instax Wide (tear-off coupon)
The Nutricia company was presented with their Bambix and Olvarit Babyfood at the most important yearly baby fair in the Netherlands. Their goals were simple and clear, create traffic and interaction with their target group. Inform them about the importance of the right baby food.
To create the right interaction, they walked around with the Bambix Bear Mascot. A perfect way to approach families with children.
Nutricia was looking for the right tool to give a personal reminder of the fair. And a nice tool to hand out together with the Mascot. Photoflyer advised Nutricia to go for the Wide Tear-off. Perfect to get the whole family in one shot together with the Bambix bear. And most important no digital copy, GDPR proof. By adding the tear-off coupon, the children could get a free Bambix bear at the counter of the booth. And they also received a ‘Buy one, get one Free’ voucher. The results were great! Happy faces, smiles, and a perfect gift which people took home.