Choose the Right Camera
The first step in taking great instant photos is choosing a camera that is right for the occasion, there are many options to choose from. The bigger the event the more ground to cover, consider a fast camera or multiple photographers to speed up the process.
Focus on your subject
It sounds obvious and because instant cameras typically have fixed focal lengths it means you don't always have to get as far away as you think. The composition is still important, however, when taking a group photo, keep in mind that the surroundings aren't really an important subject in the image. Try to keep people in the center of the shot, there’s no need for a special composition when using instant photos together with photoflyers for a brand activation or campaign. With the instant photos being really small, you don't want the surroundings to take up more of the instant photo than the people you’re photographing.
Use Good Lighting
Lighting is essential in any kind of photography, and instant cameras are no exception. Even though instant cameras usually have a flash, the available light in your surrounding can still make a big difference. When shooting outdoors, take advantage of natural light and position your subject facing 90 degrees away from the light source. This will make sure there will be shadows in the person's face, which creates more depth and makes a photo more interesting. If shooting indoors, ensure you have enough light or a light source in the background – such as a window – to keep the image from appearing flat and boring. With the instant cameras you can make use of the build in flash, which fills in the subjects when shooting in the dark, this will ensure that you get consistent and optimal lighting for your photos.
Spontaneity is important
Instant cameras are great for capturing spontaneous moments, a good photo will create an even better memory and this results in a photoflyer you will keep forever. However, remember to make sure everyone is always visible within the frame and most importantly, don't take it too seriously and embrace the instant part of this kind of photography. Remember that instant photography and photoflyers are mostly meant to be fun and easy.
Instant photography is fun and allows you to capture memories in a unique and creative way. With these tips, you'll be able to take better instant photos and create a fun and interactive experience for your guests or clients.