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Last updated Monday, 16 January 2023 10:28 AM (CET)


Button Media B.V. (“we” or “us” or “our”) may use cookies, web beacons, tracking pixels, and other tracking technologies when you visit our website www.photoflyer.com, including any other media form, media channel, or mobile website (collectively, the “Site”) to help customise the Site and improve your experience.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

When you visit photoflyer.com, we collect different data for different purposes. Below we explain which data we collect, for what purposes, how we get the data, what your rights are and how you can exercise them. Button Media B.V. respects your privacy and ensures that all your personal data is treated confidentially. It is of course ruled out that we provide your confidential information to third parties for commercial purposes.

Personal data and data processing

In order to offer you a good and personal service, we need some information from you. If you visit our website and request a quotation or download brochure, you share with us, your name, (email) address and telephone number which will be stored. This data is only used for services that you have specifically requested, i.e. when you place an order with us or when you adjust your data.

Identity data

These are details that you enter during the ordering or request of brochure download/quotation process:

  • Company Name;
  • Name;
  • First Name;
  • Address;
  • Postal Code;
  • Address;
  • Country;
  • E-mail address;
  • Phone number;

We use the order data to process your order and to deliver the package to you as soon as possible. Your e-mail address and telephone number can be useful if, for example, there is something wrong with your package. The e-mail address you enter here will not be used for marketing purposes.

When you register on our site you can indicate whether you want to receive our digital newsletter with interesting offers and/or updates. You can also unsubscribe via the link in the newsletter. Your other data will not be used for marketing purposes and we will certainly not provide it to third parties for commercial purposes.

What personal data do we collect?

We only collect personal data when you decide to provide us with identification data, whether or not via the website:

  • When you visit our website, we register your IP address.
  • If you become a customer with us, we also collect all administrative data: your name, your address, your email address and your account name.
  • If you want to subscribe to our newsletter, we will keep your name and email address.
  • Furthermore, we collect the content of each communication for as long as it is necessary to provide you with our services.

What do we do with your data?

  • We use the personal data that you provide us with for the realisation and execution of the order(s) that you place.
  • To inform you about our services, our new products and to send you news and promotional messages
  • To evaluate our operation and service
  • To support you if you have a problem with your order
  • To answer your questions and communicate with you

Are we allowed to do this?

For the processing of personal/company data, we rely on your consent and/or on the necessity of the processing for the provision of our services, or on a legal obligation or because of a legitimate interest.

How long will we store your data?

We keep your e-mail address and data as long as you are registered for (one of) the newsletters, and/or if your last order was placed in the last 5 (five) years.

Use of cookies.

A “cookie” is a string of information which assigns you a unique identifier that we store on your computer. Your browser then provides that unique identifier to use each time you submit a query to the Site. We use cookies on the Site to, among other things, keep track of services you have used, record registration information, record your user preferences, keep you logged into the Site, facilitate purchase procedures, and track the pages you visit. Cookies help us understand how the Site is being used and improve your user experience.

Types of cookies.

The following types of cookies may be used when you visit the Site:

Advertising Cookies

Advertising cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the Site and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.

Analytics Cookies

Analytics cookies monitor how users reached the Site, and how they interact with and move around once on the Site. These cookies let us know what features on the Site are working the best and what features on the Site can be improved.

Our Cookies

Our cookies are “first-party cookies”, and can be either permanent or temporary. These are necessary cookies, without which the Site won't work properly or be able to provide certain features and functionalities. Some of these may be manually disabled in your browser, but may affect the functionality of the Site.

Security Cookies

Security cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorized parties.

Third-Party Cookies

Third-party cookies may be place on your computer when you visit the Site by companies that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. These cookies can be manually disabled in your browser.


On our Website we use Google Analytics to analyze its use and optimize its performance. Google is a US company the data of which are in Google Cloud Locations. As described in their Privacy Shield certification, they comply with the EU-US and Swiss-US Privacy Shield as set forth by the US Department of Commerce regarding the collection, use, and retention of Personal Data from European Union member countries and Switzerland, respectively. Google is fully committed to GDPR compliance as described on their Commitments to GDPR that articulate the commitments with us.


To measure B2B use of our website, we use the Leadinfo solution based in Rotterdam. This service shows us company names and addresses based on the IP addresses of our visitors. The IP address is not stored after use.


We use Mailchimp to deliver our newsletters and other email communications. Therefore, Mailchimp, with servers located around the US, keeps Personal Data about your name and email and gathers statistics about email opening and clicks as part of its service. Mailchimp is a registered trademark of The Rocket Science Group, a US company, the data of which are in US and has certified they comply with the US-EU Safe Harbor Framework and the US-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data from European Union member countries and Switzerland. As described in its knowledge base, Mailchimp is committed to achieving compliance with the GDPR and is mindful of your compliance efforts. For more information about the way in which Mailchimp is committed to achieving compliance with the GDPR in 2018, see About the General Data Protection Regulation.


We use cookies for marketing purposes. With these cookies we can measure more extensive recurring website visits and draw up a profile of a visitor. We use special software for this, namely Spotler B2B (cookie placement: 12 months). You have the option to enable and disable our marketing cookies.

Control of cookies.

Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser’s settings. Please be aware that such action could affect the availability and functionality of the Site.

For more information on how to control cookies, check your browser or device’s settings for how you can control or reject cookies, or visit the following links:

Apple Safari
Google Chrome
Microsoft Edge
Microsoft Internet Explorer
Mozilla Firefox
Android (Chrome)
Iphone or Ipad (Chrome)
Iphone or Ipad (Safari)

In addition, you may opt-out of some third-party cookies through the Network Advertising Initiative’s Opt-Out Tool.

Other tracking technologies.

In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customize the Site and improve your experience. A “web beacon” or “pixel tag” is tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.

Contact us.

If you have questions or comments about this Privacy Policy, please contact us at:

Button Media B.V. / Photoflyer
Overhoeksplein 1-9E
1031 KS Amsterdam
The Netherlands