Concept American Express
Customer
American Express
Marketing goals
- Generating traffic to the website
- Brand awareness
Photoflyer type
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Mini photoflyer with unique code
Concept
The mini flyer is a personal credit card and fits neatly into a wallet. There is a unique code on the credit card which the holder uses to log in via the website and have the chance to obtain discounts on various products offered by AMEX.
Result
This campaign can be measured by the number of people logging in to check their code via the website.