Case Martinair
Customer
Martinair
Marketing goals
- Generating traffic to the website
- Brand awareness
Photoflyer type
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Mini photoflyer with a win code
Concept
The mini photoflyer is used as a suitcase label and is distributed on a summer fair. Each bag is given a personalized label at the checkout. On the back of the flyer, there is a win code giving the holder the chance to win a trip to Curaçao.
Result
This campaign can be measured by the number of people logging in to check their win code via the website. 49% of visitors logged in to the website.