Concept American Express
Customer
American Express
Marketing goals
- Generating traffic to the website
- Brand awareness
Photoflyer type
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Mini photoflyer with unique code
Concept
The mini flyer is a personal credit card and fits neatly into a wallet. There is a unique code on the credit card which the holder uses to log in via the website and have the chance to obtain discounts on various products offered by AMEX.
Result
This campaign can be measured by the number of people logging in to check their code via the website.
Possibility
Case Martinair
Customer
Martinair
Marketing goals
- Generating traffic to the website
- Brand awareness
Photoflyer type
-
Mini photoflyer with a win code
Concept
The mini photoflyer is used as a suitcase label and is distributed on a summer fair. Each bag is given a personalized label at the checkout. On the back of the flyer, there is a win code giving the holder the chance to win a trip to Curaçao.
Result
This campaign can be measured by the number of people logging in to check their win code via the website. 49% of visitors logged in to the website.
Possibility
Case Kenya
Customer
Buro Six for the Kenya Tourist Board
Marketing goals
- Generating traffic to the website
- Collecting personal details to establish a customer database
- Generating traffic to the fair stall
Photoflyer type
- Photoflyer postcard with win code
Concept
The photoflyer postcard is handed out at the fair stall where visitors can have their picture taken with a real Maasai. Every postcard has a unique code with which they can win a trip to Kenya. They simply have to fill out their personal details and enter their code online. This postcard can also be sent as a regular postcard through the mail.
Result
439 unique page visitors (=47%) who filled out their personal details.