Customer

Canei

Marketing goals

• Relaunch Canei in bars
• Brand awareness
• Generating traffic to the bar
• Generating traffic to the website
• Generating sales

Photoflyer type

• Photoflyer with tear-off coupon and glitter coating

Concept

The photoflyer has a tear-off coupon. Canei is promoting a discount offer on this coupon. Presenting the coupon at the bar entitles the holder to 2 glasses of Canei for the price of 1.
The flyer also has a glitter coating to reflect the sparkling nature of Canei. The coating is completely in line with the campaign theme of “Life Sparkles”, and ensures that the flyer has extra sparkle and is more noticeable.

Result

This campaign can be measured by the number of coupons presented at the bar.

Possibility

Customer

Jack & Jones

Marketing goals

• Generating repeat visit
• Brand awareness
• Generating traffic to retail
• Generating sales

Photoflyer type

• Photoflyer with multi-coupon

Concept

The photoflyers are used in the various stores of Jack & Jones. The photoflyer has a multi-coupon. Jack & Jones is promoting a discount offer on these coupons. When the coupons are presented in a Jack & Jones store, the holder is entitled to discounts on a variety of items.

Result

This campaign can be measured by the number of coupons presented in the stores.

Note

The multi-coupon can also be used for a discount offer in bars or restaurants.

Possibility

Customer

Unicef

Marketing goals

• Generating traffic to website
• Collecting personal details to establish a donor database

Photoflyer type

• Photoflyer with tear-off coupon

Concept

Unicef wants to draw new members for their fight against child mortality. By filling out the coupon which functions as an authorisation form (machtigingskaart) Unicef will be able to establish a donor database.

Result

Through Google analytics Unicef can monitor the new applicants

Possibility

Customer

Primagaz

Marketing goals

• Generating traffic to fair stall
• Collecting personal details to establish a customer database

Photoflyer type

• Photoflyer with tear-off coupon and Scratch & Win

Concept

After filling out the coupon with personal details, you can hand in the coupon at the fair stall. An extra application on this photoflyer is the Scratch & Win with which you can win a discount, merchandise or an Camping-Gaz barbecue.

Result

 34% of the coupons have been handed in at the fair stall.

Possibility

Customer

Jillz

Marketing goals

• Generating traffic to the bar
• Stimulating sales
• Generating traffic to retail
• Brand awareness

Soort flyer

• Regular with tear-off coupon
• ‘2+1 free’ campaign
• STIVA approved

Concept

The photoflyer is fitted with a tear-off coupon. By handing in this coupon at the bar, you will receive a discount on Jillz cider through the 2+1 for free deal. On the back of the flyer it’s metioned that Jillz cider is also available in retail.

Result

 25% of the coupons has been handed in at the bar.

Possibility

Customer

Hennes & Mauritz

Marketing doelstellingen

• Generating traffic to stores
• Stimulating sales
• Brand awareness

Photoflyer type

• Photoflyer with tear-off coupon

Concept

The photoflyer is fitted with a tear-off coupon. On this coupon H&M offers a
discount. By handing in the coupon in the store you will recieve a discount or an
H&M gift.

Result

This campaign can be evaluated by the amount of coupons handed in..

Possibility

Customer

Deen Supermarket

Marketing Goals

• Generating traffic to stores
• Stimulating sales
• Brand awareness

Photoflyer type

• Photoflyer with tear-off coupon and bar code

Concept

The bar code which is printed on the tear-off coupon can be handed in at the cash register. By scanning the bar code you will receive 50% discount on a product from ‘Daantje’.

Result

 This campaign can be evaluated by the amount of coupons handed in.

Possibility