Case Canei
Customer
Canei
Marketing goals
- Relaunch Canei in bars
- Brand awareness
- Generating traffic to the bar
- Generating traffic to the website
- Generating sales
Photoflyer type
-
Photoflyer with tear-off coupon and glitter coating
Concept
The photoflyer has a tear-off coupon. Canei is promoting a discount offer on this coupon. Presenting the coupon at the bar entitles the holder to 2 glasses of Canei for the price of 1.
The flyer also has a glitter coating to reflect the sparkling nature of Canei. The coating is completely in line with the campaign theme of “Life Sparkles”, and ensures that the flyer has extra sparkle and is more noticeable.
Result
This campaign can be measured by the number of coupons presented at the bar.