Case Primagaz
Customer
Primagaz
Marketing goals
- Generating traffic to fair stall
- Collecting personal details to establish a customer database
Photoflyer type
- Photoflyer with tear-off coupon and Scratch & Win
Concept
After filling out the coupon with personal details, you can hand in the coupon at the fair stall. An extra application on this photoflyer is the Scratch & Win with which you can win a discount, merchandise or an Camping-Gaz barbecue.
Result
34% of the coupons have been handed in at the fair stall.