Concept Heineken
Customer
Heineken
Marketing goals
- Generating traffic to website / social media
- Generating traffic to retail
- Stimulating sales
- Promoting Heineken’s ‘E’ campaign
Photoflyer type
- Photoflyer with QR code
Concept
1. The photoflyer is printed with a QR code. When scanning this QR code with a smartphone, you will automatically be rerouted to a landings page which links you to the social media sites of Heineken.
2. By scanning the QR code you will also receive free ‘E’ points. With these points you can buy Heineken articles online with a discount.
Result
Heineken can track the page visits through their Google Analytics.
Possibility
Case Street Surfing
Customer
Street Surfing
Marketing goals
- Generating traffic to social media
- Brand awareness
Photoflyer type
- Photoflyer with QR Code
Concept
By placing a skate ramp at 8 different events through Europe, Street Surfing wants to attract youngsters to participate in their campaign. After skating the ramp, the photoflyer including a QR code will be handed out. By scanning the QR code with a smart phone they will be linked to the Facebook page of Street Surfing.
Result
This campaign can be evaluated by the number of visits to the Street Surfing Facbook
page (Google Analytics).